Five years ago the brother of Odin, New York’s founder Eddy Chai started his own menswear label.
Richard Chai‘s collections represent the creative urban Dandi who has style but doesn’t want to look “too pulled together.”
Chai’s designs are not to be considered precious, he is a strong believer and upholder of the idea of that fashion can be stylish, actually fashion forward, yet casual at the same time.
Even his footwear has elements of casual elegance.
For F/W 2012 Chai has kept his pallet warm and dark.
This lends his collection to go with just about anything you want to pair the pieces with. The lines are unique and pure; his collection has both a international and Americana feel. And I particularly love all of the elements of this last picture. Any Dandi would feel put together and powerfully stylish in this look for F/W 2012.
Photos courtesy of:
gqfashion.tumblr.com
sociallysuperlative.com
thefashionisto.com
porhomme.com
msfabulous.com
mensvision.com
Related articles
- Richard Chai Love Fall 2012 (fabsugar.com)
- Richard Chai for Palladium 2013 Spring Preview (hypebeast.com)
- Custom Chai For A Cause (style.com)
